AWARD
WINNING
Art Direction und Markendesign von White by Design, einer designorientierten Agentur mit Sitz in Hamburg.
In the category
Excellent Communications
Design - Packaging
WHITE BY
DESIGN
Design driven agency
based in Hamburg, Germany
die Bewegungen von Tänzerm und tanzenden Paare von oben gesehen, oder per Langzeitbelichtung...
Was bedeutet der Swoosh?
die Bewegung beim Schreiben...
die Suche nach Fakten und der Wahrheit.
Die Ball
y
reduced
size
reusable,
practical
y
modern,
design
y
y
Sustainable use of materials
RETHINKING OF
THE “CROWN”
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A vision for the future
y
reduced
size
reusable,
practical
y
modern,
design
y
y
Sustainable use of materials
RETHINKING OF
THE “CROWN”
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo.
A vision for the future
Was wir getan haben, die verschiedenen Touchpoints, die Gesamterfahrung und das Ergebnis......
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White by Design - Unser Tanz
THE PROCESS
THE PROCESS
WIR BEI DER ARBEIT
THE NEW
LUXURY ETUI
y
Fabric joint and cardboard core = saves weight
y
y
Material of the outer packaging = Wempe carrier bags
y
Integrated pouch/bag in each box
y
Long-lasting use
thanks to timeless design
y
Slanted slots in the ring case for better
product presentation
y
Rich sound
when opening
Vegan cover material,
water repellent
THE NEW LUXURY ETUI
y
Fabric joint and cardboard core = saves weight
y
Slanted slots in the ring case for better
product presentation
y
y
Material of the outer packaging = Wempe carrier bags
y
Integrated pouch/bag in each box
y
y
Rich sound
when opening
Long-lasting use
thanks to timeless design
Vegan cover material,
water repellent
Fabric joint and cardboard core = saves weight
THE NEW LUXURY ETUI
y
Material of the outer packaging = Wempe carrier bags
Rich sound
when opening
y
New features and improvements
Long-lasting use
thanks to timeless design
y
y
Integrated pouch/bag in each box
y
y
Slanted slots in the ring case for better product presentation
Vegan cover material,
water repellent
y
The saving of 12,305 kg CO2 e
is the same amount of carbon sequestered by 203 tree seedlings as they grow for 10 years.
SUSTAINABILITY
Benefits of materials and production
This design prioritized carbon reduction, sustainable materials, and high-quality craftsmanship, blending luxury with functionality. It focused on responsibly sourced materials and sleek, eco-friendly design, ensuring both aesthetic appeal and environmental sustainability.
In production, the case relies on innovative materials and environmentally friendly techniques. The core is made of recyclable cardboard that replaces traditional plastic and metal parts, making the product more environmentally friendly and lighter for shipping. The vegan leather cover is crafted in a process designed for durability and a luxurious feel.
STARTING POINT
(previous design)
CO2 equivalents per year compared to previous Wempe etui design (-12.305,00 kg)
-18%
CO2 equivalents in one year based on 14.800 pcs.
-12.305,00 kg
Savings with new design
Tiffany Unico, Deus Supersuede Made without animal fibers Ökotex class 1 certified
or the emissions from
Power consumption of 8.2 Households
in a year
corresponds to the
Cover material and pouch
Outer packaging:
Material Inlays
Winter & Company, Nabuka
Vegan nubuck leather
Fedrigoni, Sirio Color Vermiglione, Free from elemental chlorine, FSC® blend, Acid free, Long shelf life, No heavy metal the outer packagingmaterial is completely biodegradable and recyclable
85.664, 6 km in a car
Luxury Reimagined
THANK YOU!
FOR MORE INFO
GET IN TOUCH!
© 2024 White by Design
Tel. +49 40 33463990
Bei den Mühren 90
20457 Hamburg
© 2024 White by Design
